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Ysgol Reoli Caerdydd>Proffiliau Staff>Lucy-Lu

Dr Lucy Lu

Uwch Ddarlithydd

Adran: Marchnata a Strategaeth

Rhif/lleoliad swyddfa: O1.57A, Adeilad Ogwr, Ysgol Reoli Caerdydd, Campws Llandaf

Rhif ffôn:+44 29 2041 7047

Cyfeiriad e-bost: llu@cardiffmet.ac.uk

Trosolwg/bywgraffiad byr

​​Mae Lucy yn Uwch Ddarlithydd mewn Rheoli Marchnata. Mae ganddi 14 mlynedd o brofiad ym maes addysg uwch yn y Deyrnas Unedig. Derbyniodd ei PhD mewn Marchnata o Ysgol Busnes, Prifysgol Loughborough yn 2008. Cyn ymuno ag Ysgol Reoli Caerdydd, bu Lucy’n gweithio mewn swyddi academaidd yn Northumbria, Newcastle, a Phrifysgol Napier Caeredin. Bu’n Arweinydd Rhaglen ar gyfer MBA Leadership Practice ac yn arholwr allanol ar gyfer y rhaglen Msc. International Marketing Coomunication ym Mhrifysgol Lincoln.

Mae ymchwil Lucy yn canolbwyntio'n bennaf ar marchnata gwasanaeth ac ymddygiad defnyddwyr. Mae ganddi ddiddordeb mewn deall sut mae sefydliadau'n defnyddio technoleg wrth ddarparu gwasanaethau ac yn creu gwerth ar y cyd gyda’r cwsmeriaid. At hynny, mae ei hymchwil ddiweddar wedi ymestyn i faes cyfrifoldeb cymdeithasol corfforaethol (CSR). Mae ei hastudiaeth ddiweddaraf yn archwilio a yw rhaglenni CSR yn cael dylanwad sylweddol ar ymatebion cwsmeriaid mewn cyd-destun rhyngwladol.

Addysgu.

Ymchwil

Cyhoeddiadau allweddol

​​Erthyglau Cyfnodolyn

  • Colmekcioglu, N., Dineva, D and Lu, X (2021) “Hospitality and COVID-19: Bolstering Industrial Relationships in Times of a Crisis” International Journal of Contemporary Hospitality Management, Cyf. 33 Rhif 4, tt. 1297-1318.
  • Jaworski, P. M, Lu X and Gertsch D (2020) History repeats? Chinese economic involvement in Africa. Strategic Change 29 (6): 645-648.
  • Dineva, D. Lu, X and Breitsohl, J (2019) Social media conflicts during the financial crisis: Managerial implications for retail banks, Strategic Change 28 (5): 381-386.
  • Lu, X., Liu, H-W and Rahman, M (2017) “The impact of corporate social responsibility on customer loyalty: A Case of Nike and Adidas in China”. Strategic Change, 26 (3), 251-260.
  • Harris, K., Baron, S, Lu, X (2015) “How customers ‘learn’ to work for retailers”, Journal of Marketing Management, 31 (17-18), 1747-1772.
  • Rafiq, M., Fulford, H and Lu, X (2013) “Building Customer Loyalty in Online Retailing: The Role of Relationship Quality”, Journal of Marketing Management 29(3/4), 494-517.
  • Rafiq, M., Lu, X and Fulford, H (2012) “Measuring Internet Retail Service Quality Using E-S-QUAL”, Journal of Marketing Management 28(9/10), 1159-1173.

Cynadleddau

  • Lu, X and Blut, M (2023) Can perceived switching costs affect customer dysfunctional behaviour? 2023 THE 18TH INTERNATIONAL RESEARCH SYMPOSIUM ON SERVICE EXCELLENCE IN MANAGEMENT (QUIS18): RE-IMAGINING SERVICE TO ENHANCE HUMAN LIFE AND SOCIETY, Hanoi, Fietnam.
  • Lu, X and Deniva, D (2021) Sharing is not caring: Revisiting eWOM motivations and the role of extrinsic versus intrinsic motivation, 2021 eWOM Research Virtual Symposium, University of Southampton, DU.
  • Lu, X., Filieri, R and Rahman, M (2019) Harnessing the Influence of Social Media in Online Luxury Brand Communication 2019 Global Fashion Management Conference, Paris.
  • Lu, X and Rahman, M (2018) “Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication”, 2018 Global Marketing Conference, Tokyo.
  • Lu, X and Ensor, J (2017) “Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com”. The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe, the West University of Timisoara, Romania.
  • Brunner C and Lu, X (2012) “The Influences of Corporate Social Responsibilities on Consumer Product Responses”, The 11th International Conference on Research in Advertising (ICORIA), Stockholm, Scandinavia.
  • Rafiq, M., Fulford H and Lu, X (2012) “Building Loyalty in E-Tailing: The Role of Perceived Relationship Investment and Relationship Quality “, European Marketing Academy Conference, Lisbon, Portiwgal.
  • Cassidy. K., Baron. S., Eades, E., Elliott, D and Lu, X (2010) “How Consumers Learn to Work for Retailers” The 18th International Colloquium in Relationship Marketing, Henley Business School, University of Reading.
  • Rafiq, M., Fulford, H and Lu, X (2008) “An Assessment of the Validity and Dimensionality of E-S-QUAL as a Measure of Internet Retail Service Quality”, Australian and New Zealand Marketing Academy Conference, The University of Western Sydney.
  • Rafiq, M., Fulford, H and Lu, X and Ellis-Chadwick, F (2008) “Measuring Internet Retail Service Quality Using E-S-QUAL”, European Marketing Academy Conference, The University of Brighton, Brighton.
  • Lu, X., Fulford, H and Rafiq, M (2005) “Relationship Quality in Internet Grocery Shopping”, The IADIS International Conference WWW/Internet, Lisbon, Portiwgal.
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