Cardiff School of Sport and Health Sciences>Staff>Nicola Williams-Burnett

Dr Nicola Williams-Burnett

Uwch Ddarlithydd Marchnata Chwaraeon a'r Cyfryngau

Ffôn: 029 2020 5650
E-bost: nwilliams-burnett@cardiffmet.ac.uk

Mae Dr Nicola Williams-Burnett yn Uwch Ddarlithydd Marchnata Chwaraeon a'r Cyfryngau. Ar ôl graddio o Brifysgol Morgannwg gyda gradd BA Marchnata dosbarth 1af bu Nicola'n gweithio fel swyddog marchnata yn y diwydiant TG a rheolwr marchnata yn y diwydiant gweithgynhyrchu ac yn ystod y cyfnod hwnnw cwblhaodd radd MSc mewn Marchnata gan raddio gyda rhagoriaeth. Yn 2013, cwblhaodd Nicola ei PhD 'A holistic study of the determinants of physical activity of women from South Wales'.

Wedi nifer o flynyddoedd mewn diwydiant symudodd Nicola i'r byd addysg uwch fel darlithydd ym Mhrifysgol Morgannwg am dair blynedd cyn symud i Brifysgol Metropolitan Caerdydd i Ysgol Busnes Caerdydd am ddeng mlynedd. Roedd Nicola yn arweinydd modiwl ar draws rhaglenni israddedig ac ôl-raddedig. Bu'n Gyfarwyddwr Rhaglen ar gyfer pum gradd marchnata (Hysbysebu, Brand, Cysylltiadau Cyhoeddus Gwerthu a Marchnata) ac yn diwtor blwyddyn ar gyfer y radd Astudiaethau Busnes a Rheoli. Ym mis Ionawr 2022, ymunodd Nicola â'r Ysgol Chwaraeon fel uwch Ddarlithydd Marchnata Chwaraeon a'r Cyfryngau.

Mae Nicola yn hyfforddwr ffitrwydd rhan-amser ac mae wedi ysgrifennu nifer o erthyglau ar farchnata ymarferol ar gyfer iechyd a ffitrwydd proffesiynol. Mae Nicola hefyd wedi parhau ym myd diwydiant fel ymarferydd marchnata yn y cwmnïau B2B a B2C.


Addysgu a Goruchwyliaeth

Arweinydd y modiwl:

  • L4: Marchnata a chyfathrebu chwaraeon
  • L5: Marchnata a chyfathrebu cymhwysol
  • L7: Marchnata chwaraeon rhyngwladol


Goruchwyliwr:

  • L6: Prosiectau blwyddyn olaf a Thraethodau Hir
  • L7: Prosiectau blwyddyn olaf a Thraethodau Hir


Arweinydd modiwlau blaenorol:

  • L4: Cyflwyniad i Dechnegau Marchnata, Gwerthu a Hysbysebu
  • L6: Hysbysebu Strategol, Rheoli Brand Strategol
  • L7: Hysbysebu Strategol a Brand, MBA Marchnata


Ymchwil / Cyhoeddiadau

Mae gan Nicola ddiddordebau ymchwil yn y diwydiant hamdden gan ganolbwyntio ar gyfranogiad menywod, marchnata Iechyd a Ffitrwydd, Gwerthoedd Treuliant, marchnata Cymdeithasol, Hysbysebu a Brandio.

Treuliant Lle.


Cyfnodolion

  • Skinner, H., Fallon, J., & Williams-Burnett, N. (2021) Exploring Reality Television and Social Media as Mediating Factors between Destination Identity and Destination Image, International Journal of Tourism Research 24(4) (ABS2*)
  • Williams-Burnett, N. & Kearns, P. (2018) A new perspective: consumer values and the consumption of physical activity Education+ Training 60 (9), 930-952 (ABS 1*)
  • Jones, P., Jones, A. & Williams-Burnett, N. & Ratten, V. (2018) Let's get physical: stories of entrepreneurial activity from sports coaches/instructors The International Journal of Entrepreneurship and Innovation 18 (4), 219-230 (ABS 2*)
  • Skinner, H. & Williams-Burnett, N. (2018) Critical reflections on performing arts impact evaluations, NiTRO Opinion piece
  • Williams-Burnett, N. & Skinner, H (2017) "Critical reflections on performing arts impact evaluations", Arts and the Market, Vol. 7 Issue: 1, doi: 10.1108/AAM-11-2015-0017
  • Williams-Burnett, N. & Fallon, J (2017) "What >really> happens in Kavos", Journal of Place Management and Development, Vol. 10 Issue: 2, doi: 10.1108/JPMD-07-2016-0046
  • Williams-Burnett, N., Skinner, H. & Fallon, J. (2016): Reality television portrayals of Kavos, Greece: tourists behaving badly, Journal of Travel & Tourism Marketing, DOI: 10.1080/10548408.2016.1261757
  • Hartland, T. & Williams-Burnett, N. (2012) Protecting the Olympic Brand: winners and losers, Journal of Strategic Marketing, 20 (1), t.t: 69-82


Llyfrau

  • Williams-Burnett, N., Skinner, H. & Fallon, J (2022) Reality television portrayals of Kavos, Greece: tourists behaving badly, Journal of Travel & Tourism Marketing. In: Visual Media and Tourism, Routledge (ar gael)
  • Hartland, T. & Williams-Burnett, N. (2013) Protecting the Olympic Brand: winners and losers. In: Wright, S. Competitive Intelligence, Analysis and Strategy: Creating Organisational Agility, Taylor & Francis, London, t167-181


Papurau Cynadleddau

  • Williams-Burnett, N. & Kearns, P. (2021) The value of free, understanding the value of free exercise taster sessions, BAM conference (Medi 2021)
  • Williams-Burnett, N. & Kearns, P. (2019) Bringing it back into the community: A community based social marketing campaign, Proceedings, World Social Marketing Conference Edinburgh 4th - 5 Mehefin 2019
  • Fallon, J. & Williams-Burnett, N. (2019) Unforeseen Ways: how canals connect people and places, 6th Corfu Symposium Managing & Marketing Places, Corfu 6 - 9 Mai 2019
  • Winner of the prize for Best Paper
    Fallon, J. & Williams-Burnett, N. (2016) Dreamed a dream by the old canal: a narrative on recreational space, 3rd Corfu Symposium on Managing & Marketing Places 18 - 21 Ebrill 2016
  • Laurie, S. & Williams-Burnett, N. (2016) 'It felt more real': Improving the experience of academic staff and students in assessed group work in undergraduate business education. Academy of Marketing Conference, Newcastle
  • Williams-Burnett, N. and Skinner, H. (2015) "The lessons that health and fitness social marketing could learn from the independent fitness instructor", In: Academy of Marketing Conference, Limerick, 7-9 Gorffennaf 2015
  • Williams-Burnett, N., Skinner, H. and Fallon, J. (2015) "What REALLY happens in Kavos" Proceedings of the 2nd Corfu Symposium on Managing & Marketing Places, Corfu, 27-30 Ebrill 2015
  • Jones, W. P., Jones, A. & Williams-Burnett, N. (2014) 'Let's get physical: stories of entrepreneurial activity from sports coaches/instructors' 37th Institute for Small Business and Entrepreneurship Manchester Conference Centre, Manchester, UK20141105
  • Williams-Burnett, N. & Fallon, J. (2014) Corfu Reality TV, a boost for tourism or a deterrent? Proceedings of the 1st Corfu Symposium on Managing & Marketing Places, Corfu, 14-17 Ebrill 2014
  • Williams-Burnett, N., Skinner, H. and Croad, J. (2013) 'Critical reflections on performing arts impact evaluations', In: Academy of Marketing Conference, Cardiff, 8-11 Gorffennaf 2013
  • Kearns, P., Williams-Burnett, N. & Skinner, H. (2012). Why don't people do what's good for them?: an examination of the value(s) which affect physical activity, Proceedings of the Policy & Politics Conference 2012, University of Bristol, School for Policy Studies, 18fed Medi 2012.
  • Skinner, H. and Williams-Burnett, N. (2012) 'Critical reflections on performing arts evaluations', Proceedings of the British Academy of Management Conference, Cardiff Business School, 11-13 Medi, 2013.
  • Kearns, P. Williams-Burnett, N. and Skinner, H. (2012) 'Towards developing understanding of the drivers, constraints from the consumption values underpinning participation in physical activity', Academy of Marketing Conference, University of Southampton's School of Management, 2il - 5ed Gorffennaf 2012
  • Kearns, PJ and Williams-Burnett, N and Skinner, H (2012) 'Towards developing understanding of the drivers, constraints from the consumption values underpinning participation in physical activity'. In: Proceedings of the Academy of Marketing Conference 2012: Catching the technology wave, Academy of Marketing, Southampton
  • Gibson-Sweet, M., Skinner, H., Williams-Burnett, N. and Enos, H. (2011) 'The Glam Approach to Enhancing Marketing Graduates' Employability: A Case Study from Glamorgan Business School', In: Patterson, A. and Oakes, S. (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool
  • Williams-Burnett, N. & Enos, H. (2011) 'Through the looking glass of the fitness instructor - how fitness professionals feel about their own body image in a society that worships the stick insect', In Patterson, A. and Oakes, S. (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool
  • Hartland, T. & Williams-Burnett, N. (2011) 'Protecting the Olympic Brand: Winners and Losers', In Patterson, A. and Oakes, S. (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool *

*Papur wedi ennill 'best in track' yn y gynhadledd