Refereed Journal Papers
Massoud, H. and Ayoubi, R.M. (2019). Do Flexible Admission Systems Affect Student Enrolment? Evidence from UK Universities, Journal of Marketing Higher Education, Vol 29, Issue 1, pp. 84-101.
Massoud, H., with Ayoubi, R. M. and Loutfi, M. (2019). "Multi Academy Trusts in England: A scenario of cooperation with universities", International Journal of Educational Management Vol 33, Issue 4, pp. 569-572.
Massoud, H. K. and Ayoubi, R.M. (2012). Marketing Motivations of CSR: the Case of the Syrian Private Sector, European Journal of Economics, Finance and Administrative Sciences, Issue 52, pp. 179-194.
Massoud, H.K. with Ayoubi, R.M. (2012). Student Aspiration Factors, University Reputation and the Entry Standards to UK Universities, European Journal of Social Sciences, Vol. 34, No 4, pp. 609-621.
Massoud, H.K. with Ayoubi, R.M (2012). Is it Because of Partners or Partnerships? An Investigation into the Main Obstacles of Developing International Partnerships in Four UK Universities. International Journal of Educational Management, Vol. 26, Issue 4, pp. 338-353.
Massoud, H. K. with Ayoubi, R.M. (2011). Questioning the Role of Internationalization in the Nationalization of Higher Education: The Impact of the EU TEMPUS Programme on Higher Education in Syria. European Journal of Higher Education, Vol. 1, Issue 4, pp. 352-368.
Massoud, H.K with S. Toms and J. Hasseldine (2009) "Asymmetric Response: Explaining Corporate Social Disclosure by Multi-National Firms in Environmentally Sensitive Industries", Journal of Risk and Governance, Vol. 1, Issue 2, pp. 157-174.
Massoud, H.K with Ayoubi, (2007). The Strategy of Internationalization in Universities: A Quantitative Evaluation of the Intent and Implementation in UK Universities. International Journal of Educational Management, Vol. 21, No 4. pp. 329-349.
Massoud, H.K with Ayoubi, (2017). Culture clash – National vs international publishing, University World News, August, Issue No. 471.
Books and Book Chapters
Massoud, H. and Mouseli, S. (2018). Common biases in business research. In Gómez, J. M. and Mouseli S. (eds.)., Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research, 1st ed. Cham: Springer international publishing AG., p. 97-109, 13 p. Chapter 6. ISBN 978-3-319-74172-7.
Massoud, H.K. (2009). Corporate Social Responsibility: The Disclosure of World Oil Industry. VDM Verlag Müller Aktiengesellschaft & Co. KG. Germany. 404 p., ISBN: 363913673X, ISBN: 978-3639136739.
Massoud, H.K. with Abdul-Wahed, U. (2010). "Corporate Social Responsibility (CSR) and its Marketing Motivations: An Empirical Test of the Syrian Private Sector". ICBME 2010, Turkey, Izmir, 7-9 October.
Massoud, H.K with Ayoubi, R.M., and Al-Maghout, H. (2009) "Cultural Shock or Shocking Culture: An Exploration of the Main Obstacles Encountering Syrian Newly Returned Academic Staff from Abroad". UNESCO Arab Regional Conference on Higher Education (ARCHE+10), 31 May, Cairo, Egypt.
Massoud, H.K. with Youssef, L. and Ayoubi, R.M. (2009). "Attempts Confronting Globalisation of Higher Education: The Case of the Syrian National Standard Medical Test". ICERI 2009, Spain, Madrid, 16-18 November.
Academic Conference Papers and Presentations
Massoud, H. K and Ayoubi, R.M. (2011). "Customer Aspiration Factors and University Reputation: the Main Internal Capabilities Affecting the Entry Standards to UK Universities". 6th Annual Conference, ICHME, American University in Cairo, Egypt, Cairo, 18-12 April.
Ayoubi, R.M. Massoud, H and Kakeh, H. (2011). Marketing for higher education institutions: determinants of customers' satisfaction at a Syrian Business School. 6th Annual Conference, ICHEM, American University in Cairo, Egypt, Cairo, 18-20 April.
Funded Conference Presentation titled "National Attempts Confronting Globalization of Higher Education", JISER-MED conference, 21-22 November 2011, Amman, Jordan.
Massoud, H.K with Ayoubi, R.M. (2007), "An Investigation into the Main Internal Capabilities Affecting the entry Standards to UK Universities: A Quantitative Analysis". Paper presented in the National Conference for University Admission Policies in Syrian Universities, University of Al-Baath, Hums, 14-15 March, Syria.
Massoud, H. with Husseldine, J., Toms, S. (2007), "Political, Social and Economic Determinants of Corporate Social Disclosure by Multi-national Firms in Environmentally Sensitive Industries", The British Academy of Management, Corporate Social Responsibility Special Interest Group Conference, the York Management School, 16th -17th April 2007, York University, UK.
Other work /Reports/ Case studies
Massoud, H.K. with Ayoubi, R.M (2010). General objectives, strategies, and corporate policies of the 11th Five Year Plan in Syria 2011-2015: Overview of business opportunities. Working paper prepared for Syrian German Business Council, Damascus, Syria.
Ayoubi, R.M with Massoud. H. (2010). "Damascus Security Exchange to Lead the Private Sector Change: Creative Anticipation of the Needs or Putting the Cart before the Horse", case study developed for the Syria Oxford Leadership Programme.
Ayoubi, R.M with Massoud. H. (2010). "The Syrian Drama: from Market Followers to Foreseen Market Leaders", case study developed for the Syria Oxford Leadership Programme.