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Dr John Follett

Uwch Ddarlithydd mewn Addysgu ac Ysgolheictod Marchnata

Adran: Marchnata a Strategaeth

Rhif/lleoliad swyddfa: O1.41b, Adeilad Ogwr, Ysgol Reoli Caerdydd, Campws Llandaf

Rhif ffôn:+44(0)29 2041 6357

Cyfeiriad e-bost: jfollett@cardiffmet.ac.uk

Trosolwg/bywgraffiad byr

Un o raddedigion Prifysgol Dundee a St Andrew's sydd â chefndir yn y dyniaethau a gwyddorau cymdeithasol sy’n caniatáu dull gwirioneddol ryngddisgyblaethol i ymgymryd ag ymchwil mewn perthynas ag ymddygiad defnyddwyr nad yw'n brif ffrwd, gan gynnwys patrymau cymdeithasol-hanesyddol Marchnata, creu hunaniaeth drwy ymddygiad defnyddwyr, addasu'r corff, ac isddiwylliannau defnydd. Yr wyf hefyd wedi cael profiad mewn ymchwil ym lleiafrifoedd Dwyrain Ewrop, a hanesion 'cudd'

Addysgu.

Marchnata Addysgu ar lefel Israddedig ac Ôl-raddedig. Mae gennyf arbenigeddau mewn Cyfathrebu Marchnata, Ymddygiad Defnyddwyr a Dulliau Ymchwil.

Ymchwil

Yr wyf yn ymchwilydd ansoddol, yn ymwneud yn benodol ag ymddygiad defnyddwyr o fewn y byd marchnata. Yn benodol, dadansoddiad Foucauldian a Baudrillardian o'r defnydd o'r corff, a chreu a datblygu diwydiannau is-ddiwylliannol fel tatŵio y mae'n rhaid eu gweld mewn cyd-destun cymdeithasol-hanesyddol yn ogystal â’r canfyddiad cyfoes ei fod yn weithgaredd 'ôl-fodernaidd'. Mae'r agwedd gymdeithasol-hanesyddol hon ar fy ngwaith yn llenwi twll mewn Marchnata yn gyffredinol a CCT (Theori Diwylliant Defnyddwyr) yn benodol. Ymhlith y meysydd diddordeb eraill mae lleiafrifoedd Dwyrain Ewrop, a hanesion cymdeithasol, gwleidyddol a masnachol dwyrain Ewrop

Cyhoeddiadau allweddol

Journal Articles Published

Follett, J (2018) Cultural influences on Nostalgic branding Romania, A case study, Advances in Management and Informatics Working Papers Journal, 4rth Edition March 2018 Cardiff Metropolitan University

Goulding, C., Follett, J., Saren. M. and McLaren, P. (2004) Process and Meaning in Getting a Tattoo, Advances in Consumer Research, 31, pp. 447-456. [online].[cited 22nd February 2008]. .

Goulding, C., Saren, M. & Follett, J. (2003) Consuming the Grotesque Body, Advances in Consumer Research, Vol. 7, pp. 45-52.

Goulding, C. & Follett, J. (2002) Subcultures, Women and Tattoos: An Exploratory Study, Gender, Marketing and Consumer Behaviour: Association for Consumer Research, 6, pp37-54.


Refereed Conference Papers

Follett, J (2019) Fortean Marketing: Advances in Management and Informatics Conference, Cardiff School of Management May 2019, Cardiff Metropolitan University

Follett, J (2018) Have you heard? Fake News and Marketing, Advances in Management and Informatics Conference, Cardiff School of Management May 2018, Cardiff Metropolitan University

Follett, J (2017) Cultural influences on Nostalgic branding Romania, A case study, Advances in Management and Informatics Conference, Cardiff School of Management Mai 2017, Prifysol Metropolitan Caerdydd

Follett, J. (2012) Tattooing a Manichean Dualism, Cross-disciplinary Symposium on Deviance, University of Wolverhampton, Medi.

Goulding, C., Saren, M. & Follett, J. (2004b) Virtue in Darkness: From the Margins to the Mainstream, Academy of Marketing, Gloucester University, Gorffennaf.

Goulding, C., Saren. M., MacLaren, P. & Follett, J. (2004) Into the Darkness: Androgyny and Gender Blurring within the Gothic Subculture, Gender and Consumption, Association for Consumer Research, Madison Wisconsin, Mehefin.

Traxler, J. & Follett, J. (2004) Texting and Retention Assoc. of Business Schools Undergraduate Forum, London, Mai.

Golding, C., Saren, M. and Follett, J. (2004a) Virtue in Darkness, Academy of Marketing, Cheltenham and Gloucester, Gorffennaf.

Goulding, C., McLaren, P., Saren, M. & Follett, J. (2003) Process and Meaning in Getting a Tattoo, Association for Consumer Research, Toronto.

Goulding, C., Saren, M., and Follett, J. (2003) Consuming the Grotesque Body, European Advances in Consumer Research, Dublin, Mehefin.

Follett, J. (2003) Consuming the Carnivalesque Body, Academy of Marketing, Doctoral Colloquium, Gorffennaf.

Goulding, C. & Follett, J (2003) Inclusion and Exclusion in Consumption: The Case of the Branded Body, Critical Management Conference, Lancaster University, Gorffennaf.

Goulding. C. & Follett, J. (2002c) Exclusion and Inclusion: The Case of Tattoos, presented as part of a Special session on exclusion and inclusion The 3rd International Consumer Research Academy Workshop, UMIST, Ebrill.

Goulding, C. & Follett, J. (2002b) Women, Subcultures and Tattoos: An Exploratory Study, Association for Consumer Research: Gender and Consumption, Dublin, Mehefin

Follett, J. (2002) Defining a Research Agenda: Some Early Questions and Issues Regarding the Production and Consumption of Tattoos, Academy of Marketing, Doctoral Colloquium, Mehefin

Follett, J. (2002) The Practicalities of Research, University of Wolverhampton Business School, Occasional Papers, Medi

Follett, J. (2001) Punk and Body Modification, University of Wolverhampton Interdisciplinary Conference on Punk, Medi, heb ei gyhoeddi.

Prosiectau a gweithgareddau eraill

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