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Dr Kasha Minor

Darlithydd mewn Rheolaeth Lletygarwch

Adran: Twristiaeth, Lletygarwch a Rheoli Digwyddiadau

Rhif/lleoliad swyddfa: O1.57D, Adeilad Ogwr, Ysgol Reoli Caerdydd, Campws Llandaf

Rhif ffôn:+44(0)29 2041 6984

Cyfeiriad e-bost: kminor@cardiffmet.ac.uk

Trosolwg/bywgraffiad byr

Rwy'n ddarlithydd mewn Rheoli Lletygarwch ac yn ymchwilydd yn Ysgol Reoli Caerdydd, Prifysgol Metroploitan Caerdydd. Ymunais â'r adran, fel aelod rhan-amser, yn 2013, gan symud i swydd amser llawn yn 2018. Mae gen i 11 mlynedd o brofiad yn gweithio yn y Diwydiant Lletygarwch ac mae'n angerddol amdano hyd heddiw.

Addysgu.

Rwy'n arweinydd ar gyfer modiwlau Rheoli Bwyd a Diod Rhyngwladol, Dylunio Lleoliad ac Egwyddorion Lletygarwch ac rwy'n rhan o'r tîm modiwl ar gyfer Digwyddiadau a Gweithrediadau Lletygarwch, Lletygarwch Byd-eang, Dulliau Ymchwil, Prosiectau'r Diwydiant. Rwy'n goruchwylio myfyrwyr sy'n ymgymryd â thraethodau hir ar lefelau israddedig a Meistr, yn ogystal â thraethodau doethurol. Rwyf wedi bod yn gysylltiedig ag ysgolion haf a gynhaliwyd ym Mhrifysgol Ljubljana a Phrifysgol Gatholig Lyon.

Ymchwil

Mae fy niddordebau ymchwil yn cynnwys rheoli lletygarwch a thwristiaeth, gyda ffocws ar gyfryngau digidol, cynnwys a gynhyrchir gan ddefnyddwyr a'r cyfryngau cymdeithasol. Ymchwiliodd fy PhD i effeithiau gwefannau bargen ddyddiol, fel Groupon, ar y diwydiant gwestai yng Nghymru. Mae fy ymchwil bellach yn canolbwyntio ar ddefnyddio deallusrwydd artiffisial a roboteg yn y diwydiant lletygarwch yn ogystal â thechnolegau hygyrch ar gyfer twristiaeth.

Rwyf yn ymwneud â gwaith ar y cyd gydag ymchwilwyr ym Mhrifysgol Ljubljana, Slofenia, Prifysgol Ca' Fosscari, yr Eidal, a Chanolfan Moffat, Glasgow sy'n edrych ar y defnydd o wefannau bargen ddyddiol yn rhanbarth Môr y Canoldir.

Rwy'n aelod o labordy Roboteg EUREKA (maes Lletygarwch a Thwristiaeth) a Chanolfan Ymchwil Cyfrifiadura Creadigol, sydd ill dau yn Ysgol Dechnolegau Caerdydd.

Rwy'n cefnogi prosiect y Genhedlaeth Twristiaeth Nesaf (NTG) yn Ysgol Reoli Caerdydd.

Cyhoeddiadau allweddol

Penodau o Lyfrau

Minor, K. and Heyes, A. (2021), The 50 shades of grey of the luxury hospitality industry, in Kotur, A. and Dixit, S. (Eds) Luxury Management in Tourism and Hospitality, Emerald (in press)

Minor, K. and Bratec, M. (2019), Management and Implications of Daily Deal Promotions in the Hospitality Industry: Towards Their Holistic Understanding, in Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries, Jose Duarte Santos and Oscar Lima Silva (Eds), pp. 159-178

Erthyglau mewn cyfnodolion

Heyes, A. and Minor, K. (2021), Luxury hospitality – is this the time to rethink the ethical stance?, Research in Hospitality Management, Special Issue on Luxury Hospitality

Minor, K., Carlisle, S, and Dixey, L. (2020), Rethinking digital foci - what are the real digital needs of Welsh tourism organisations?, e-Review of Tourism Research 17(2), p.188-203

Budler, M., Bratec, M., Minor, K. and Tomat, L. (2019) A business model approach towards the understanding of daily deals within internet distribution systems, Tourism Economics, Special Issue: E-Tourism Economics, pp. 1-25

Tomat, L., Bratec, M., Minor, K. and Budler, M. (2018), Daily Deals in the Mediterranean Region: A data Analytical Approach, eReview of Tourism Research, 16(2-3), pp. 13-23

Trafodion a chyhoeddiadau cynhadledd

Minor, K., McLoughlin, E. and Richards, V. January 2012, Enhancing the Visitor Experience in the time of COVID 19: The use of AI Robotics in Pembrokeshire Coastal Pathway, ENTER2021, Virtual Conference

Minor, K., Carlisle, S, and Dixey, L. January 2020, Rethinking digital foci - what are the real digital needs of Welsh tourism organisations? ENTER2020, University of Surrey, Guildford, UK

Bratec, M. and Minor, K. September 2019, Exploring the innovative, knowledge-based use of daily deals distribution channel by hotel managers, AIRTH Conference, Innsbruck, Austria

Minor., K and Ritchie, C. June 2019, Hospitable or hostile? The impact of engagement with daily deal promotions upon food and beverage staff in small and medium hotels, International Conference on Culinary Arts and Sciences (ICCAS), Cardiff, Wales, UK

Minor, K. and Ritchie, C. May 2019, The impact of hotel engagement with Daily Deal promotions upon working environment of housekeeping staff in small and medium hotels, Council for Hospitality Management Education (CHME) Conference, University of Greenwich, UK

Budler, M., Minor, K. Bratec, M and Tomat, L. March 2019 Applying business model logic to advance the understanding of daily deals in the hotel e-distribution, Transformative Business Models (TBM) International Conference: "Disruptive innovation in finance, logistics and tourism", Dubai, UAE

Minor, K., Bratec, M. and Tomat, L. January 2019, Daily Deals in the Mediterranean Region: Data Analytical Approach ENTER2019, Nicosia, Cyprus Minor, K. and Ritchie, C. May 2018, The impact of hotel engagement with Daily Deal promotions upon working environment of hotel front office staff in small and medium hotels, Council for Hospitality Management Education (CHME) Conference, Bournemouth University, Bournemouth, UK

Minor, K. and Ritchie, C. May 2018, The impact of hotel engagement with Daily Deal promotions upon working environment of hotel housekeeping staff in small and medium hotels, Advances in Management and Informatics (AMI) Conference, Cardiff Metropolitan University, Cardiff, Wales, UK

Minor, K. December 2016, Keynote Debate: Views of the Tourism in HE landscape post-EU Referendum, Panel Member, Association for Tourism in Higher Education (ATHE) Conference, Cardiff, Wales,UK

Minor, K. and Ritchie, C. July 2016 Hospitality as a holistic experience for employees, Critical Hospitality Studies Symposium, Napier University, Edinburgh, Scotland, UK

Minor, K. and Ritchie, C. February 2016 The effects of hotels engagement with daily deal websites on employment patterns and employee wellbeing, Enter2016 PhD Workshops, Bilbao, Spain

Prosiectau a gweithgareddau eraill

Rwy'n aelod sy'n gwasanaethu bwrdd y Ffederasiwn Rhyngwladol ar gyfer TG a Thwristiaeth (IFITT). Rwy'n Gymrawd yr Academi Addysg Uwch ac yn Aelod Cyswllt o'r Sefydliad Lletygarwch.

Dolenni allanol