Dr Hiba Massoud

Mae Hiba wedi dylunio, datblygu a chyflwyno ystod eang o fodiwlau cyfrifeg a chyllid ar gyfer rhaglenni israddedig ac ôl-raddedig. Ar hyn o bryd mae Hiba yn addysgu Rheoli Perfformiad Uwch, Rheolaeth Ariannol ar gyfer Gwneud Penderfyniadau, Materion Cyfoes mewn Cyfrifeg, Cyllid, Economeg a Bancio. Mae Hiba wedi goruchwylio traethodau hir nifer o feistri, MBA, PhD a DBA yn llwyddiannus.

Mae gan Dr Massoud ddiddordeb mewn amrywiaeth o ymchwil yn bennaf ym maes Cyfrifoldeb Cymdeithasol Corfforaethol a Datgelu, Cynaliadwyedd ac Atebolrwydd, Llywodraethu Corfforaethol, Rheoli Addysg Uwch, yn ogystal â materion ieuenctid a rhywedd.

Papurau wedi'u hadolygu gan gymheiriaid

• 1. Mousa, M. Massoud, H. and Ayoubi, R.M. (in press 2021) “Responsible management education in time of crisis: a conceptual framework for public business schools in Egypt and similar Middle-Eastern Context”, Public Organization Review, (ABS 2021, 2*, Springer, indexed by Scopus).
• 2. Mousa, M. Massoud, H. and Ayoubi, R.M. (in press 2021) “Contexts of organisational learning in developing countries: the role of training programmes in Egyptian public banks”, Personnel Review. (ABS 2018, 2*, Emerald, indexed by Scopus).
• 3. Mousa, M. Ayoubi, R. M. and Massoud, H. (in press 2021) “Why him not me? Inclusive/exclusive talent identification in public academic context”, International Journal of Public Administration. (ABS 2018, 2*, T&F, indexed by Scopus).
• 4. Mousa, M. Ayoubi, R.M. Massoud. H.K. and Chaouali, W. (in press 2021) “Workplace fun, organizational inclusion and meaningful work: an empirical study", Public Organization Review (ABS 2018, 2*, Springer, indexed by Scopus).
• 5. Kassem, A. Al-Askari, P. Massoud, H.K. and Ayoubi, R.M. (2021) “Student University Choice in Kurdistan-Iraq: What Factors Matter?”, Journal of Further and Higher Education. Vol. 45, Issue 1, pp.120-136. (ABS 2018, 1*, T&F, indexed by Scopus).
• 6. Mousa, M. Massoud, H. and Ayoubi, R.M. (2020) “Gender, diversity management perceptions, workplace happiness and organizational citizenship behaviour”, Employee Relations Journal. Vol. 42, Issue 6, pp. 1249–1269 (ABS 2018, 2*, Emerald, indexed by Scopus).
• 7. Mousa, M. Massoud, H.K. Ayoubi, R.M. and Abdelgaffar, H. (2020). “Should Responsible Management Education become a priority? A qualitative study of academics in Egyptian public business schools”, International Journal of Management Education. Vol.18, Issue 1, pp. 1–12. (ABS 2018, 1*, Elsevier, indexed by Scopus).
• 8. Mousa, M. Ayoubi, R.M. and Massoud, H. (2020) “Gender diversity, workplace fun and organisational inclusion: an empirical study”, EuroMed Journal of Business. (ABS 2018, 1*, Emerald, indexed by Scopus).
• 9. Mousa, M. Massoud, H.K. Ayoubi, R. M. and Puhakka, V. (2020). “Barriers of Organizational inclusion: a study among academics in Egyptian public business schools”, Human Systems Management. Vol. 39, Issue 2, pp. 251–263. (Indexed by Scopus).
• 10. Mousa, M. Massoud, H.K. and Ayoubi, R.M. (2020). “Organizational learning, authentic leadership and individual-level resistance to change: a study of Egyptian academics”, Management Research. Vol.18, Issue 1, pp.5-28. (ABS 2018,1*, Emerald, indexed by Scopus).
• 11. Al-Amir, I. Ayoubi, R.M. Massoud, H. and Al-Hallak, L. (2019). “Transformational leadership, organisational justice and organisational outcomes: A study from the Higher Education sector in Syria?”, Leadership and Organization Development Journal. Vol. 40, Issue 7, pp. 749-763. (ABS 2018, 1*, Emerald, indexed by Scopus).
• 12. Shin, H. D., Al-Habaibeh, A., Nwankwo, N. F. and Massoud, H. (2019) "Evaluation of children’s screen viewing time and parental role in household context", Journal of Global Pediatric Health, Vol. 6, pp.1-11. (Indexed by Scopus).
• 13. Massoud, H. and Ayoubi, R.M. (2019). Do Flexible Admission Systems Affect Student Enrolment? Evidence from UK Universities, Journal of Marketing for Higher Education, Vol. 29, Issue 1, pp. 84-101. (ABS 2018, 1*, T&F, indexed by Scopus).
• 14. Massoud, H., Ayoubi, R. M. and Loutfi, M. (2019) “Multi Academy Trusts in England: a scenario of cooperation with universities”, International Journal of Educational Management, Vol 33, Issue 4, pp. 569-572. (ABS 2018,1*, Emerald, indexed by Scopus).
• 15. Massoud, H. K. and Ayoubi, R.M. (2012). Marketing Motivations of CSR: The Case of the Syrian Private Sector, European Journal of Economics, Finance and Administrative Sciences, Issue 52, pp. 179-194. (Indexed by Scopus).
• 16. Massoud, H.K. with Ayoubi, R.M. (2012). Student Aspiration Factors, University Reputation and the Entry Standards to UK Universities, European Journal of Social Sciences, Vol. 34, No 4, pp. 609-621.
• 17. Massoud, H.K. with Ayoubi, R.M (2012). Is it Because of Partners or Partnerships? An Investigation into the Main Obstacles of Developing International Partnerships in Four UK Universities. International Journal of Educational Management, Vol. 26, Issue 4, pp. 338-353. (ABS 2018,1*, Emerald, indexed by Scopus).
• 18. Massoud, H. K. with Ayoubi, R.M. (2011). Questioning the Role of Internationalization in the Nationalization of Higher Education: The Impact of the EU TEMPUS Programme on Higher Education in Syria. European Journal of Higher Education, Vol. 1, Issue 4, pp. 352-368. (Indexed by Scopus).
• 19. Massoud, H.K with Ayoubi, (2007). The Strategy of Internationalization in Universities: A Quantitative Evaluation of the Intent and Implementation in UK Universities. International Journal of Educational Management, Vol. 21, No 4. pp. 329-349. (ABS 2018,1*, Emerald, indexed by Scopus).
• 20. Massoud, H.K with S. Toms and J. Hasseldine (2009) "Asymmetric Response: Explaining Corporate Social Disclosure by Multi-National Firms in Environmentally Sensitive Industries", Journal of Risk and Governance, Vol. 1, Issue 2, pp. 157-174.

Erthygl Newyddlen

• 21. Massoud, H.K with Ayoubi, (2017). Culture clash – National vs international publishing, University World News, August, Issue No. 471

Llyfrau a Phenodau mewn Llyfrau

• 22. Massoud, H. and Mouseli, S. (2018). Common biases in business research. In Gómez, J. M. and Mouseli S. (eds.), Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research, 1st ed. Cham: Springer international publishing AG., p. 97-109, 13 p. Chapter 6. ISBN 978-3-319-74172-7.
• 23. Massoud, H.K. (2009). Corporate Social Responsibility: The Disclosure of World Oil Industry. VDM Verlag Müller Aktiengesellschaft & Co. KG. Germany. 404 p., ISBN: 363913673X, ISBN: 978-3639136739.

Trafodion y Gynhadledd

• 24. Al-Habaibeh, Pokubol, D Fiati, K.Agyekum-Mensah, K.Shin, D and Massoud, H. K. (2020) "An Investigation into the Sustainability of the Current Fuels Used For Cooking In Ghana To Inform Future Energy Policies", 12th International Conference on Applied Energy 2020, Dec. 1 - Dec. 10, 2020, Bangkok / Virtual.
• 25. Massoud, H.K. with Abdul-Wahed, U. (2010). “Corporate Social Responsibility (CSR) and its Marketing Motivations: An Empirical Test of the Syrian Private Sector”. ICBME 2010, Turkey, Izmir, 7-9 October.
• 26. Massoud, H.K with Ayoubi, R.M., and Al-Maghout, H. (2009) "Cultural Shock or Shocking Culture: An Exploration of the Main Obstacles Encountering Syrian Newly Returned Academic Staff from Abroad". UNESCO Arab Regional Conference on Higher Education (ARCHE+10), 31 May, Cairo, Egypt.
• 27. Massoud, H.K. with Youssef, L. and Ayoubi, R.M. (2009). “Attempts Confronting Globalisation of Higher Education: The Case of the Syrian National Standard Medical Test”. ICERI 2009, Spain, Madrid, 16-18 November.

Papurau Cynadleddau/Cyflwyniadau Academaidd a Prosiectau

• 28. Massoud, H. K and Ayoubi, R.M. (2011). “Customer Aspiration Factors and University Reputation: The Main Internal Capabilities Affecting the Entry Standards to UK Universities”. 6th Annual Conference, ICHME, American University in Cairo, Egypt, Cairo, 18-12 April.
• 29. Ayoubi, R.M. Massoud, H and Kakeh, H. (2011). “Marketing for higher education institutions: determinants of customers’ satisfaction at a Syrian Business School”. 6th Annual Conference, ICHEM, American University in Cairo, Egypt, Cairo, 18-20 April.
• 30. Funded Conference Presentation titled “National Attempts Confronting Globalization of Higher Education”, JISER-MED conference, 21-22 November 2011, Amman, Jordan.
• 31. Massoud, H.K with Ayoubi, R.M. (2007), “An Investigation into the Main Internal Capabilities Affecting the entry Standards to UK Universities: A Quantitative Analysis”. Paper presented in the National Conference for University Admission Policies in Syrian Universities, University of Al-Baath, Hums, 14-15 March, Syria.

Datblygu cynnig “MATRE” (Moderneiddio Addysgu ac Ymchwil Academaidd mewn Busnes ac Economeg yn Syria a Libanus) ac yn llwyddiannus yn dilyn grant Tempus y CE o €943,266.00 tuag at ariannu'r prosiect hwn. Mae'r prosiect yn mynd i'r afael â blaenoriaethau addysg uwch cenedlaethol a rhanbarthol ac mae wedi'i gynllunio i ddiwygio'r cwricwla Busnes ac Economeg a hyfforddi ymchwilwyr yn y meysydd hyn ar sgiliau ymchwil a chyhoeddi a chryfhau'r cysylltiad rhwng prifysgolion a'r sector busnes er mwyn cael gwell rôl o brifysgolion yn cymdeithas. Mae rhai o nodau'r prosiect hwn yw rhoi hwb i'r amgylchedd ymchwil a hyrwyddo diwylliant ymchwil mewn ysgolion busnes dethol yn Syria a Libanus, i hyrwyddo moderneiddio cwricwla a sgiliau addysgu a dulliau ym maes busnes, i osod a gweithredu triongl gwybodaeth (addysg, arloesi, ) yn y sefydliadau hyn ac i gynnig polisïau a rheoliadau cysylltiedig. Cychwynnais syniad y prosiect gyda grŵp o gydweithwyr ac roeddwn yn aelod o dîm datblygu'r cynnig. Mentor gyda Chynllun Mentora Cara.

Aelod o Fwrdd Golygydd International Journal of Business Governance and Moeseg (ABS 2021, 2*).

Panelydd mewnol mewn paneli Dilysu Rhaglenni, CMU.

Adolygydd academaidd ar gyfer Studies in Higher Education Journal, 3 seren.

Adolygydd academaidd ar gyfer Cyfnodolyn Cyfrifoldeb Cymdeithasol, Chwaraeon, Busnes, Rheolaeth: Journal International, Journal of Management Practice, Journal of Marketing for Higher Education, Journal of Islamaidd Marketing, EuroMed Journal of Business, The International Journal of Emerging Markets.

Adolygydd ceisiadau cymrodoriaeth yr AAU ac aelod o baneli cymrodoriaeth yr Academi Addysg Uwch.

Arholwr mewnol ac allanol ac arbenigwr pwnc PRP ar gyfer nifer o fyfyrwyr MA, MSc, MBA a PhD

• Aelod o Fwrdd Golygydd International Journal of Business Governance and Moeseg (ABS 2021, 2*).
• Mentor gyda Chynllun Mentora Cara.
• Cymrawd Cyswllt yr Academi Addysg Uwch
• Aelod o'r Gymdeithas Economaidd Frenhinol
• Adolygydd Academaidd, Journal of Management Practice
• Adolygydd academaidd ar gyfer Astudiaethau mewn Higher Education Journal
• Adolygydd academaidd ar gyfer Journal of Marketing for Higher Education
• Adolygydd academaidd ar gyfer Cyfnodolyn Social Responsibility
• Adolygydd academaidd ar gyfer Sport, Business, Management: An International Journal
• Goruchwyliaeth PhD, Prifysgol Coventry
• Arholwr allanol PhD, Prifysgol Nottingham Trent, 2019
• Aelod o PRME (Egwyddorion Addysg Rheolaeth Gyfrifol) a Grŵp Llywio Cynaliadwyedd, Prifysgol Coventry, Ysgol Economeg, Cyllid a Chyfrifyddu, 2017/2018
• Arbenigol (prosiect Science4Refugees), Prosiectau Ewropeaidd mewn Ymchwil ac Arloesi Horizon 2020, 2016.
• Ysgolhaig Gwadd, Prifysgol Minho, Portiwgal, a ariennir gan Brosiect PEACE, Rhaglen Erasmus Mundus, 2015.
• Polisi Ymgynghorol a Phrofion Safonol Graddedigion, Y Weinyddiaeth Addysg Uwch, Syria, 2007-2015.
• Ysgolhaig Gwadd, Prifysgol Almeria, Sbaen, a ariennir gan Brosiect Phoenix, Rhaglen Erasmus Mundus, 2014.
• Arbenigwr mewn Fframwaith Gwariant Canol Tymor, SPAN Consultants, Yr Iseldiroedd, Prosiect a ariennir gan yr UE, 2008-2009.
• Cynghorydd ar gyfer Prosiect Compact Byd-eang, Rhaglen Datblygu'r Cenhedloedd Unedig (UNDP), 2008